Hi! I am so glad we've connected!
With over 10 years professional experience I strive in leading the development in conceptual, engaging, and inspirational work across digital, print, and e-commerce. I embrace the challenge of creating the next wow moment in creative with you!
Work Experience
Dec 2021 - November 2022
July 2021 - Dec 2021
Sept 2019 - July 2021
July 2018- August 2019
Dec 2016 - May 2018
Aug 2015 - Nov 2016
Creative Brand Manager, Brand & Media Strategy
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Hire, Manage and mentor 6 creative team members
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Leads the growth of brand awareness with photo, video, social, email, digital ads, and websites
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Own, monitor, and manage all external and internal brand assets
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Oversee brand strategy, experience, portfolio and standards
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Develop, oversee, and execute national and local campaign creative assets
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Spearheads internal brainstorm sessions and encourages open mindset on new projects
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Collaborates cross-functionally with internal stakeholders and acquires creative buy in
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Oversees photo and video budget of $1.2MM and report out/adjust plan
Creative Production Manager, Channel Marketing
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Managed and mentored creative production team of 8 members
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Developed “best in class” eCommerce content with $1.5MM investment and returned with18MM in sales, ROAS 1217%
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Grew internal team to support video through establishing visual style guide, end card animation, and doubling production in the first year of activation
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Owned photo and video budget of $650k and report out/ adjust plan
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Oversaw management of photography, videography, production file organization, and Digital Asset Manager (Adobe Asset Manager)
Multimedia Producer
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Managed and mentored one direct report
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Scheduled, coordinated and provided photo / videography services to support sales, promotions, media
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Developed videos for marketing campaigns, email/website promotions, or other purposes
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Created schedules, developed scripts, and selected locations or talent.
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Directed and oversaw the work of production staff
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Performed post-production editing and maintained files of projects
Digital Media Coordinator
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Retouched images for internal and external use
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Managed digital asset manager by uploading and adding metadata tagging for ease of searching
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Supported photoshoot pre-production content, creating shot lists and mood boards
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Collaborated with internal and external graphic designers on print/digital campaigns, and literature
Ecommerce Post-Production Manager
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Supervised post-production team, ensuring all photographic content is complete and accurate
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Managed uploading all eCommerce photography onto website via FTP and local servers
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Approved photography from up to 5 sets, ensuring images follow product and lighting style guide
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Collaborated with studio manager to improve production processes and consistency in assets
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Strengthened photo studio resources, aiding in more consistent photography
Photo Retoucher
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Retouched 60-100 images daily, maintaining the look and feel of world market
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Restructured product style guide, improving search ability and accuracy
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Overhauled product imagery on World Market’s website, aiding to refreshed websites
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Demonstrated leadership skills and contributed solutions to improve delivery processes
